GRYT’s main mission is to instill healthy habits and into the lives of teens and tweens through skincare.
I was responsible for hiring and leading our internship program as well as create the company’s social media strategy, ideate campaigns, and graphic design. I also assisted our CEO in selling product at events and pop ups.
To amplify our mission I accompanied our CEO to events at NASDAQ and NYFW. I also had the opportunity to interview and work closely with celebrities and influencers including Yara Shahidi, Antonia Gentry, Paige Taylor, and Brynn Rumfallo
Additionally, I led the UGC efforts at GRYT by developing content ideas, assigning tasks to Teen Suite interns, providing feedback, and tracking the impact of our campaigns during high-profile influencer events to elevate brand engagement and visibility.
